Full Prof. Dušan M. Barać, PhD

Dušan Barać has contributed to a wide range of IT initiatives, spanning both IT outsourcing and the development of cutting-edge IT solutions. His roles have varied from software engineer to business consultant, demonstrating versatility across the industry. With over 18 years of consulting experience, he specializes in IT project execution, the creation of e-commerce and e-business platforms, digital transformation, CRM, web and mobile application development, and the implementation of advanced e-learning systems. His core areas of interest include digital transformation, e-commerce ecosystems, IT project management, web and mobile innovations, AI-based apps and services, e-learning technologies, and digital startups. He has an extensive publication record, with more than 25 papers featured in leading international journals with impact factors.

This lecture explores the strategic role of AI in reshaping modern organization and business ecosystems, streamlining operations, and fostering innovations. It highlights the vast potential of AI-driven solutions and provides a broader perspective on effectively integrating AI into digital transformation initiatives. By highlighting real-world applications and strategic approaches, this lecture aims to provide a comprehensive perspective and a roadmap for harnessing AI to drive sustainable growth, create new business opportunities and competitive advantage in the digital landscape.